My wife was a loyal Nokia mobile phone user. I saw her migrate from one Nokia phone model to another when her subscription with the carriers came up for renewal. Nokia enabled her to make phone calls, check her calendar, take an occasional photograph and send SMS messages conveniently… Life was good!
While my wife tinkered with the basic facilities on her Nokia, there was a worldwide revolution brewing in the field of social networking, e-publishing and music. Along came 3.5 inch phone screens with 960×640 resolution, incredible graphics, 5 mega pixel cameras and access to a gazillion video, music, game and published content, paid and free from highly marketed repositories. Suddenly, the Nokia phone despite all its familiarity paled in comparison to this barrage of user friendly offerings aimed at satisfying every user craving that rolled out from its competitors’ warehouses. My wife flipped her years of Nokia loyalty and switched to using the Apple iPhone and the Samsung Galaxy tablet running on Google’s Android engine. The incumbent Farmer has largely been displaced by the Hunters who have disrupted the conventional playing field through large scale innovations that have shifted the customer’s expectations.
Recent Comments